- Staub Friends
- Posts
- June 2025
Howdy!
In this issue: some thoughts on selling, content you can get into today and some friends who are hiring ASAP
How to Sell
If you’re reading this aka alive you are in sales. You sell a product, a service, or at an absolute minimum you are selling yourself for others to be interested in being around you.
If you would like to expand worthwhile relationships, it can help by treating it as a sales transaction. It may sound a little scheme-y, but it’s simpler than you think.
Meet more people - Increase your volume and talk to more people. Send cold emails/answer cold emails sent to you, hang out with people you respect and always ask those you enjoy “Who else should I talk to?”
Make a friend not a transaction - This is hardest when you are selling a defined product. It’s easy to jump into the features, benefits and pricing. But what do you actually know about the person you’re selling to?
On every engagement spend 5 to 10 minutes talking about literally anything other than work. They will likely remember that 5 minutes better than anything you say about the product.
Understand what is needed before offering to help - aka ask a ton of questions. Ask until you feel like you’re interrogating them. As if this is the last time you will ever talk to them and know anything about what they do. Only once you do this can you fully present your offering and create a deal that works for both.
Stay in touch - Christmas cards, social media posts, friends newsletter (👋), birthday reminders, quarterly check in’s, in-person events, thoughtful emails, sharing content they might enjoy… this is the older and better sibling to “Follow up.” Stay connected so when folks do need you or your solution, you’re available.
I am slightly above average sales person on my best day. But sticking to simple frameworks like these gives me a chance to excel when it matters.
What Else is Taking Up My Attention
🎞 Old Movies
After watching Roman Holiday on a flight, I am now hooked on watching old movies. As someone who normally multitasks while watching TV at home, they make for great background noise. Classic music and simple story lines make it easy to follow along while doing other things. Hundreds of options across all streaming providers.
🎶 Jon Bellion New Music
Jon Bellion was big in the early 2010s, but kinda faded after an crappy record deal. Turns out he has been focusing on publishing deals and writing for other artists while still get paid just fine. Great new music coming out, listen to WASH and the video showing how it was made.
Auren Hoffman interviews CEOs at companies like Crunchbase, US Secretary of Army, Anduril, Ramp, Substack and others. Deep conversations from leaders who know what they’re talking about. One of the great things about finding a new podcast is going back to all the previous episodes you missed.
Friends are Hiring!
Brent Zucker needs software engineers and product managers interested in fintech, based in Atlanta and moving fast within a big company (Visa)
Starr Douglas is looking for a sales leader, preferably with hospitality experience
Ryan Kulp needs tech people with Ruby/Rails experience who can also talk directly to customers
If you are interested or know someone, send me an email.
Grandma’s Corner
Some grandmotherly advice on how to handle bumps in the economy.
The End
I made some updates to my website lander after kinda stealing the layout from Griffin Caprio. Special shoutout to Mayank Bhama for teaching me about website building, hire him if you need help with your site!